FEI / Pictograms
Film / communication / screening & web
Client /Federation Equestre Internationale
Agency / SG.
Creative.dir. / S.Goyon
Production House / SG. + VA + Film Polska
Film dir. / S.Goyon
DOP / Pawel Labe
Set designer / Łukasz Trzciński
Duration / 1m58s
Format / hd
End media / web + screening
In 2012 The FEI decided to revamp its series of disciplines’ pictograms. They launched an international competition open to everyone. simply requesting participants to come up with a concept and presentation. It was a beautiful idea and a true creative sharing firestorm. Again, they asked us to tell that story to the world and introduce the new designs to the general audience. The idea is simple: colours, shapes, materials and a visual tribute to human creativity.
Consulting / creative + copy / production / post production