FEI / Pictograms

Film / communication / screening & web


Client /Federation Equestre Internationale
Agency / SG.
Creative.dir. / S.Goyon

Production House / SG. + VA + Film Polska
Film dir. / S.Goyon
DOP / Pawel Labe
Set designer / Łukasz Trzciński

Duration / 1m58s
Format / hd
End media / web + screening

Project Info

In 2012 The FEI decided to revamp its series of disciplines’ pictograms. They launched an international competition open to everyone. simply requesting participants to come up with a concept and presentation. It was a beautiful idea and a true creative sharing firestorm. Again, they asked us to tell that story  to the world and introduce the new designs to the general audience.  The idea is simple: colours, shapes, materials and a visual tribute to human creativity.

Skills involved

Consulting / creative + copy / production / post production