SSME – SGAM
Identity / branding / design / web
Creative + copy
SSME is the Swiss Society for Aesthetic Medicine. They approached us with the desire to refresh their identity, create a new website and produce some material for their communication and event needs. The challenge was to create the new identity with many parameters in mind: the presence of both languages FR and DE, a Swiss visual reference and a sense of the location (by the lake and mountains). For communication and web projects, we had a clear brief : a classic but modern style that would express both the tradition and the contemporary aspect of the SSME.